What is Social Media Marketing?

Social media marketing is an internet marketing technique that uses social media applications as a marketing tool. These social media platforms allow businesses to drive traffic, increase sales, build a community, and establish a brand presence.

When it comes to social media marketing, producing relevant content that engages users helps businesses increase their exposure. Social media marketing services extend their reach to potential employees and customers when utilized as a recruitment tool.

Some of the common social media applications that businesses implement are Twitter, LinkedIn, Facebook, YouTube, Instagram, and Snapchat. Each platform has elements that enable you to build and engage an audience.

Being one of the fastest-growing marketing platforms, it has 3.6 billion active monthly users. With such a huge amount of accessibility, the platform is set to evolve across the globe in the future.

Why Use Social Media for Business Growth?

Social media marketing is all about building a community where people share their interests and goals and communicate new business growth possibilities.

One can follow a particular business and get to know what activities are being performed. Social media marketing can be effective if planned and executed correctly. You, as a business, need to understand how to make the most of social media platforms and what your audience demands through your channel.

To generate outcomes on social media platforms, there need to be consistent engagement processes for the audience. Therefore, hiring a social media marketing service provider would be beneficial.

With an effective social media strategy and the ability to build engaging content, professional digital marketing consultants can help you engage your business audience.

Why is social media Important for your Business?

Social media is an integral marketing tool in modern business. It encapsulates the crucial aspect of the contemporary customer journey: how customers see, understand, and interact with a brand beyond its products and services. 

Moreover, a social media marketing strategy has become crucial for businesses at every stage of their journey, as it can make or break a brand. This is one of the primary reasons why executives prioritize social media investments even when marketing budgets are constrained. 

So, whether you’re a B2C or B2B business, you must use social media to foster strong relationships with your target audience. 

Still confused about the role of social media for your brand? Let’s learn more about how it plays an integral role in brand building:

By using social media, businesses can perform the following:

Build Brand Awareness

B2B brands can use social media platforms to share their stories with relevant customers. This allows them to showcase their services globally, keep the audience engaged with the brand, and build brand awareness. 

Generate Leads

Social media is an excellent platform for generating quality leads. Brands can leverage strategic storytelling to engage with their target audience via stories, posts, videos, or other interesting trends. This allows businesses to build credibility and gain potential leads. 

Nurture Leads

Social selling allows sales professionals to develop healthy relationships with potential leads. They can leverage social proofing, thought leadership, and other content that resonates with customers’ problems, building sales and credibility.

Perform Social Listening

Social listening is crucial for modern businesses. It helps brands understand a customer’s perspective of their company and gives them candid feedback on the brand. This allows them to focus on weak areas and reinforce those aspects to resonate with customers. 

Create Social Posts to Connect with People

Social posts aren’t just creative; they’re an excellent option to create hype for brands. With the right team for social media marketing, brands can create viral posts that help them connect with like-minded social media users. 

Measure Marketing Efforts

Thanks to social media platforms and management tools, brands can more easily track their Key Performance Indicators (KPIs). These tools also allow businesses to assign a monetary value to organic social media engagement. Access to EMV (Earned Media Value) gives insights into the potential costs of paid ads for social engagement.

Build Brand Authenticity

Brand authenticity is a crucial factor for buyers globally. A strong social presence gives customers peace of mind when buying from a new brand. This is especially true if customers refer your brand or products to other users. Besides, stats suggest that people are three times more likely to trust recommendations or advice from friends and family than official brand channels.

Drive Thought Leadership

Social media is a great platform to learn about people’s likes and interests. Being on social media platforms allows brands to drive thought leadership by solving problems. As a brand, you can create webinars, how-to guides, and other content to help people. It could serve as their source of guidance and improve brand authenticity in the process.

Grow Your Audience

As of 2025, nearly 5.24 billion people use social media. It’s an excellent window for brands to enter the largest addressable online market. It brings you closer to people’s thoughts and opinions. Besides, brands also get the chance to solve the market’s problems using thought leadership content and user feedback. 

Build A Community To Measure Your Success

When planned and engaged correctly, brands can build an active community around social media. Once you have developed an active community of followers, you can further engage your employees and customers to generate immediate Shares and Likes for the uploaded content. It helps your content reach their likes and followers, reaching new audiences.

It Drives Revenue

Engaging with users via compelling social media posts is an excellent way for businesses to attract new followers and turn them into customers. Directing your followers to take strategic actions (sign up, book a call, call now) can help you build a database and exponentially improve revenue.

Improve Your Search Engine Rankings

Another benefit of social media is the traffic it brings to your website. Customers who spend time on your social media handles often check out the products or services on your website. Additionally, specific prompts like “Learn more from our website” and “Sign up now for deals” could give you a multichannel approach to sales.

Social media is a great tool to showcase a business’s presence, the brand’s vision, and values, and create a connection with audiences, no matter what type of business it is. Let’s have a look at the data:

• According to Buffer, for 89% of marketers, social media is very important.
• YouTube results in more than 1 billion hours of watch time each day.
• 82% of marketers (B2B) use LinkedIn as a medium for networking and building professional connections.
• In 2017, 80% of social media B2B leads were generated from LinkedIn.
• According to We Are Social, 53% of the world’s population is now active on social media.
• According to Post Beyond, 70% of adults trusted online recommendations from their family and friends, but only 15% said they would trust companies’ official social posts.
• Glassdoor says, 79% of job aspirants access social media to find employment opportunities.
• According to Twitter, 93% of Twitter members say, they are ready to let brands join a conversation.
• According to LinkedIn, the platform has 800 million members across 200 countries. Plus, North America constitutes around 25% of that population.
• Facebook reaches 59% of the global social media population. It’s the one and only platform which is accessed by over half of the global social media users.

Social Media Marketing Strategy to Look Out for Your Business

Since both B2B and B2C businesses are making efforts to find new ways to leverage social media in their marketing strategies, it’s important to include best practices to generate effective outcomes.

1. Define the Target Audience

When it comes to building a social media marketing strategy, it’s important to define your target audience and buyer persona. A buyer’s persona is a representation of your customer. HubSpot’s persona generator is the perfect tool to create online fictional personas according to your campaign needs.

You need to understand who you are targeting and what the characteristics of your audience are.

2. Define Clear Goal

A marketing strategy consists of a clear goal to track the success of campaigns and get the most out of the investment made in them. Some of the social media goals are: building brand awareness, increasing sales, identifying and nurturing leads, managing brand reputation, improving internal communication, delivering customer support, gaining market insights, etc.

3. Create Engaging Content

When you get to know your buyer personas and which social media platforms they are most active on, it becomes easier to create content that the audience falls in love with.

For instance, if you are a B2B eCommerce company, creating video content on YouTube is the best way to generate a huge level of viewership.

On the flip side, if you are in the B2B industry, we can say that many of the buyer personas are on LinkedIn. And therefore, your content creation should cover:

1. The real problem which people are facing.
2. Post about research relevant to your business niche.
3. Post that relates to your buyer persona.

4. Grow social media networks

Social media trends are never the same; in fact, they keep changing. Therefore, while implementing a social media strategy, you need to identify social platforms that best fit your business goals and deliver according to the latest trend.

By using tools such as Google Analytics, you can identify which social media platform can bring the most value to your business. A digital marketing consultant can help you plan a social media strategy to grow your social network and get the most out of it.

5. Research your Business Competitors

When it comes to implementing social media marketing, competitor analysis is another important factor to consider. There is a big possibility that your competitors are already making the most of their social media efforts. And this means that you have an opportunity to analyze what they are doing.

Luckily, there are many tools to analyze competitors’ activities, such as Spy Fu, SEMrush, Woo Rank, Similar Web, Follower Wonk by MOZ, and AHREF, to name a few. All these tools consist of multiple paid plans along with free trial access. These tools can help you get an insight into what, how, and on which platform your competitors are performing. By analyzing your competitors, you can plan something much better to grab your audience.

6. Engage with your Followers

Start publishing user-centric content on social media platforms. Once you start publishing multiple social media posts, it’s time to monitor your followers’ engagement levels.

You need to be consistent in publishing content with relevant hashtags and images and showing the purpose of the post to increase your followers’ engagement. The more valuable content you publish, the more it will engage your audience and generate the possibility of interaction.

7. Test, Evaluate, and Improve 

Every social media marketing activity needs to be tested and evaluated so that you know what exact strategy you need to implement in the future. And this is where a professional team of digital marketing consultants or marketing agencies is well-versed. Based on the evaluation of social metrics, they can play smartly with the social media strategy to make data-driven decisions for further improvement.

A well-thought-out, effective social media strategy will help you optimize your social media efforts and achieve your intended business goals. The above-mentioned social information about social media marketing will definitely help you engage your audience, generate traffic, and generate leads.

Maximize Your Reach with Our Social Media Marketing Services!

Solvios Technology is a digital marketing company that provides full-service marketing services to a wide range of clients across diverse industries. Be it healthcare, software, eCommerce, real estate, or any other.

From marketing strategy to SEO implementation, content development, website design and development, and social media strategy, we can help you expand your footprints.