How Does Salesforce CRM Benefit Fintech Firms?

With ever increasing innovation of financial services and payment transactions in recent years, the Fintech industry has seen exponential growth. Financial firms such as banks, insurance companies, online payment processing companies, and peer-to-peer lending solution providers are using CRM software solutions to better understand customer needs and overcome challenges. Salesforce CRM Benefit to businesses with the opportunity to identify the customer’s specific needs to cater to their financial needs.

Moreover, by implementing Salesforce’s 360-degree approach, fintech firms can have a complete view of their customer data and are likely to attract more customers.

From managing customer relationships to customer interaction to overseeing new and ongoing deals, custom CRM development is an all-in-one solution under one roof.

If you are a corporate finance firm, Salesforce CRM Integration enables you to place your customer experience at the core of any operation. Today, where customers are already familiar with digital transactions and demand a safe wealth management process, you, as a financial firm, must focus on delivering satisfying customer experiences at every single moment they access your online financial services.

What Problems Salesforce CRM Solves for Fintech Firms?

Customer Acquisition and Retention

Salesforce CRM Benefit personalization at every phase of Fintech customer journey with omnichannel experiences. The omnichannel is an approach that allows businesses to focus on delivering customer experience across multiple channels. By offering integrated experience that connects websites, apps, and more, businesses are able to reach and connect with more customers effectively.

Salesforce CRM provides personalization at every phase of Fintech customer journey with omnichannel experiences. The omnichannel is an approach that allows businesses to focus on delivering customer experience across multiple channels. By offering integrated experience that connects websites, apps and more, businesses are able to reach and connect with more customers effectively.

Automates Repetitive Tasks

There exist a lot of repetitive tasks such as reports, forms, document management, customer information, and others that would require full attention. Salesforce CRM Benefit its takes off all such burdens by automating tasks. Automation will enable your team to focus on accommodating customers, closing leads, and acquiring new potential consumers.

Boost Sales and Revenue

When customers rely on your organization, they are more likely to experience your product or service and recommend you. This helps in expanding your customer base. With the integration of Salesforce CRM, it helps you improve productivity within the team, makes all the customer information right on the desk anytime, and promotes seamless collaboration with different departments, all of which help boost sales and revenue.

Operational Risk

When it comes to providing financial services, risks such as cybercrime, third-party risk, internal or external fraud, and system failure can hamper financial institutions’ operations.

Integrating custom Salesforce CRM development into your fintech operation will eliminate data-related problems and keep your data safe. This reduces operational risk.

Compliance

Compliance is an important factor to any fintech firm as it safeguards the organization from data theft and works towards meeting the key regulatory objectives that protect investors. All in all, it makes sure to minimize financial crime and system-related risk.

when talking about Salesforce CRM, it has the potential to meet compliance goals. It helps in the improvement of organization controls, client contacts, and customized reporting; as a result, a lot of time is saved.

Salesforce CRM: Features and Functionalities

Easy Customer Segmentation

Marketing management – Marketing management allows businesses to analyze their own strengths and weaknesses. Companies can implement suits to analyze customer activity on online stores, websites, social media, and even in their email marketing campaigns.

Third-Party integration – Financial firms have a lot of essential data that needs to be stored. Salesforce CRM integration helps in synchronizing data from users, systems, and marketing channels, and improves efficiency. A CRM when connected to your financial firm expands the functionality, automates activities, and eliminates the need to toggle back and forth between systems.

Lead Management – Banks and other financial firms require lead procurement and funnel tools. CRM software automatically collects lead demographic data. This, in turn, helps to qualify your leads and allows you to focus your efforts on the most promising prospects.

Contact Management – Contact management software is essential to store and retrieve customer’s contact information, enable search by name, organization, or industry. SAleforce’s contact management platform helps your business grow and diversify the base of your customers.

Salesforce helps protect against insider threats by monitoring user activity, so the system makes it easy to see which employee is accessing which data. With Salesforce, it’s easy to monitor threats by seeing who accesses what data, when, and from where.

Einstein Analytics – Salesforce Einstein Analytics is an analytical tool used for data visualization, data exploration, and getting insights for business. It helps in monitoring complicated sales and service activities. The analytics also consist of integrated dashboards and generate reports to stakeholders and employees. One can also connect other CRMs to use it for business intelligence to analyze data.

How is Salesforce CRM Beneficial to the Fintech Company?

Boost Customer Engagement

For many fintech organizations, it becomes challenging to fulfill their customer needs on several levels. For instance, if you are a banking institution, you will always try to deliver a satisfying banking experience both online and offline. This way, you will keep your customers engaged for the long term.

Considering Salesforce CRM implementation to fintech firms helps in tracking clients, providing personalized advice, getting a 360-degree view of each clients, and establishing a firm clientele for the long term.

Easy Customer Segmentation

With Custom CRM development, financial companies can quickly segment their customers into different categories. This allows organizations to engage with customers in their selected medium and provide financial services to meet the customer’s investment goals.

By using Salesforce CRM, financial strategies can be properly defined and delivered at the right moment when the customer needs it most. This approach contributes to an increase in the number of satisfied consumers affiliated with the particular fintech service company.

CRM is Highly Secured

Salesforce is built to keep your data secure. It is designed to help you manage privacy and identity with multi-factor authentication. Salesforce offers an additional layer of trust with Salesforce Shield, including event monitoring, platform encryption, and a field audit trail.

This adds a layer of security to the experience that captures sensitive data. Additionally, Salesforce makes it easy to keep your data compliant with industry regulations.

It’s easy to manage how your Salesforce instance anonymizes, manages, and transfers customer data.

Salesforce helps protect against insider threats by monitoring user activity, so the system makes it easy to see which employee is accessing which data. With Salesforce, it’s easy to monitor threats by seeing who accesses what data, when, and from where.

Automation of Task and Reporting

CRM integration can help you automate daily tasks, reducing workload, increasing performance, and making errors less likely. Additionally, email activities, lead prioritization, voicemails, scheduling appointments, and other processes can be standardized.

Salesforce’s dashboard features provide a visual depiction of an organization’s business success. Market dynamics can be identified, events can be calculated, and amounts can be clarified. A company is able to create a custom dashboard in Salesforce CRM just by the use of drag-and-drop functionality.

In addition to reporting, Salesforce CRM benefit makes data analysis easy, which results in accurate reporting. The built-in tools make it easy to produce reports such as sales reports and lead progress reports.

How Can Solvios Technology Assist You with Salesforce Integration for Your Fintech Company?

Our certified Salesforce Developers have 10+ years of experience in providing personalized, functional, and feature-rich Salesforce implementation solutions to meet your specific business needs.

When it comes to custom CRM development, our team provides efficient salesforce solutions that impeccably serve your primary objective. Furthermore, our CRM maintenance and support service ensures that any technological or functional issue is within our reach through instant communication via phone or chat.

Final Words

Every fintech firm aims to meet customer’s requirements and preferences. And to thrive in such a digital era, business processes must be versatile enough to allow financial data to be accessed easily and securely. The above-mentioned Salesforce CRM benefit are few of many which Salesforce can serve you to succeed.

Solvios Technology offers custom CRM software development services dedicated to the Fintech industry. Our development team can transform the way you connect and engage with your customers.

Tags

• CRM software solutions
• Custom CRM Development
• Custom Salesforce CRM Development
• Fintech Company
• Fintech Industry
• Salesforce CRM
• Salesforce CRM Beneficial
• Salesforce CRM implementation
• Salesforce CRM Integration
• Salesforce CRM Solves