
Custom Web Apps
Bespoke web applications built from scratch for unique business requirements full-stack engineering, custom architecture and the kind of development that doesn't try to force your problem into an off-the-shelf solution.
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Whether you're launching your first online store, replatforming a high-volume site, building a multi-vendor marketplace or layering AI-powered personalization onto an existing commerce stack, our eCommerce development services cover every platform and every business model. Shopify, Magento, WooCommerce, nopCommerce and fully custom eCommerce solutions built to the same engineering standard: fast, secure, conversion-optimized and ready for the traffic spike you didn't plan for.
Shopify is the fastest path from idea to live store and the most expensive path to a slow, over-app'd storefront if you build it wrong. We build Shopify and Shopify Plus stores with lean, clean code: custom themes built on performance budgets not bloated page builders, app integrations chosen for what they actually earn, headless Shopify storefronts where the use case justifies the architecture, and the checkout customization that Shopify Plus unlocks but most agencies leave untouched. Whether you're launching a DTC brand, migrating from WooCommerce or scaling an existing Shopify store past the limits of what you built in year one, we engineer it properly from the start.
AI changes what a commerce platform can do, not just how it looks. We build AI-integrated eCommerce experiences that wire generative and predictive capabilities directly into the store: semantic search that understands what shoppers mean, recommendation engines trained on real purchase behaviour, LLM-powered support agents that resolve without escalating, and demand forecasting that keeps inventory aligned to what's actually going to sell. We also handle the integration engineering connecting OpenAI, Anthropic, Google Gemini and custom ML models into Shopify, Magento, WooCommerce and headless commerce stacks already in production.
WooCommerce is genuinely powerful and genuinely easy to build badly. We develop WooCommerce stores on clean PHP, organized database schemas and well-structured custom plugins not the duct-taped combination of twenty off-the-shelf extensions that stops working the day you need it most. Custom product types, subscription billing logic, complex shipping rules, B2B pricing and the performance engineering that keeps WooCommerce fast as the product catalog grows past the point where most WordPress hosting strategies quietly break. For content-commerce businesses where the CMS and the store need to share the same codebase, WooCommerce built properly is hard to beat.
nopCommerce is the platform of choice for .NET teams that need an open-source commerce foundation with genuine enterprise capabilities. We develop nopCommerce stores and plugins for mid-market and enterprise businesses that need deep integration with Microsoft technology stacks, ERP systems and custom business logic that off-the-shelf Shopify apps simply can't deliver. Multi-store configurations, multi-currency and multi-language setups, custom plugin development, Azure-hosted deployments and the upgrade and migration work that keeps nopCommerce environments current without breaking the customizations built on top.
When the storefront needs to be a content-driven commerce experience and the backend needs to serve multiple frontends at once, headless architecture with Strapi as the content layer is the right foundation. We build headless eCommerce platforms that pair Strapi's flexible content APIs with React, Next.js or Nuxt storefronts and commerce logic handled through a dedicated commerce engine or custom API layer. The result is a frontend that marketing teams can actually edit, a backend your engineers control and a performance profile that no monolithic platform can match out of the box.
Umbraco is the CMS of choice for .NET enterprises that need editorial control, deep customization and a content model that reflects how their business actually works, not how a SaaS platform thinks it should work. We build Umbraco eCommerce solutions using Umbraco Commerce (formerly Vendr) or integrated third-party commerce layers, tailored for businesses where content and commerce are tightly coupled and where a headless WordPress setup would mean starting over from scratch. Multi-language, multi-currency, complex catalog structures and the Azure or on-premise hosting setup your IT team actually operates.
Most eCommerce shops still treat AI as a chatbot on the product page. We treat it as a first-class engineering layer that changes how stores acquire, convert and retain customers. Every layer below uses AI and automation to personalise, predict and optimise before the customer decides to leave.

ML-driven product recommendations, dynamic content personalisation, behavioural segmentation and the kind of individualised shopping experience that increases average order value without increasing acquisition spend.
Highlights:

ML-driven product recommendations, dynamic content personalisation, behavioural segmentation and the kind of individualised shopping experience that increases average order value without increasing acquisition spend.
Highlights:
eCommerce development isn't one capability. It's a category that spans storefront engineering, platform customisation, payment integration, ERP connectivity, performance engineering and the AI layer that separates stores that grow from stores that plateau. Here are the capabilities we deliver and the engineering bar we hold ourselves to on each one.

We're not just another eCommerce development company. We're the AI-first eCommerce solution provider you bring in when conversion rate, platform performance and technical architecture aren't acceptable to leave unresolved and when the current agency's Shopify theme stopped making sense three rebrand cycles ago.
AI-powered personalisation, intelligent search, demand forecasting and LLM-driven support automation are built into how we approach eCommerce engineering not bolted on as a 'we do AI too' tagline on the services page.
You work directly with developers who've shipped high-volume commerce environments in production: Black Friday traffic, complex ERP integrations, multi-vendor marketplace architectures and the checkout engineering that real payment volumes expose. Not juniors learning Shopify Liquid on your retainer.
Shopify, Magento, WooCommerce, nopCommerce, Strapi, Umbraco and custom-built commerce. The platform recommendation you get is based on your business requirements and your technical team's reality, not on whichever platform we happen to have a reseller relationship with.
We treat conversion rate as an engineering outcome, not a marketing problem. Core Web Vitals, checkout flow optimisation, mobile performance, structured data for organic visibility and the data instrumentation that tells you why customers are leaving at step three these are engineering disciplines, and we treat them that way.
PCI-DSS-aligned payment flows, GDPR-compliant data handling, secure session management, dependency scanning and the security engineering that protects customer data and keeps your eCommerce platform off the breach-notification list. Baked in from day one, not reviewed at the last sprint.
We build for headless, composable, agentic AI commerce and the architectures shaping the next five years of online retail, not just what the Shopify App Store recommended in 2021.
Most eCommerce projects don't fail in development. They fail because the discovery never mapped the real conversion problem, the architecture was chosen for ease of build rather than ease of scale or the platform was launched without the performance and SEO foundations that organic traffic actually requires. Our AI-first eCommerce development services follow a structured, AI-assisted delivery methodology designed to surface those problems early, when they're cheap to fix.
Here's exactly how it works.
We audit your current platform, conversion funnel, performance baseline, SEO posture, integration landscape and the accumulated technical debt no one's documented. The deliverable is an honest picture of where your current commerce setup is costing you revenue, not a slide deck with stock photography.
We design the target commerce architecture: platform selection, integration strategy, data model, performance architecture and the technical decisions that shape the store for the next three to five years. Trade-offs documented honestly, not buried in the statement of work.
We design and engineer the storefront experience: custom UX built on conversion principles, mobile-first, Core Web Vitals aligned and accessible by default. Design system components built for reuse across the product pages, category pages, checkout flow and content marketing pages that live alongside the store.
We build the platform in phased sprints: core commerce functionality first, then integrations, then custom features. Payment gateways, ERP connectivity, marketing automation, analytics and the third-party systems your operations actually depend on are connected and tested properly before they go near production traffic.
We test against the scenarios that break eCommerce sites: peak traffic simulations, payment edge cases, mobile device variety, checkout flow regression and the kind of pre-launch load testing that means your launch day doesn't become your incident postmortem.
We operate the platform after launch: monitoring, performance regression alerts, SEO tracking, conversion funnel reporting, feature development and the ongoing engineering that means the store improves every sprint instead of drifting toward the state it was in when you hired the last agency.
Your eCommerce engagement doesn't fit a template, and the contract shouldn't either. The right way to hire eCommerce developers depends on your project scope, your timeline and your in-house team's capacity. Three models, all built for the delivery speed that commerce timelines actually demand.
You're running a multi-quarter platform build or replatform, scaling a high-volume commerce operation, or augmenting your in-house team without the cost and lead time of full-time hires.
Hand-picked eCommerce engineers, front-end developers, integration specialists and a delivery lead working only on your environment. Sprint planning, QA and release cycles run on your calendar and your tooling. AI-assisted development is built into how the team ships, not bolted on later.
Monthly retainer. No surprise invoices, no scope-creep billing. Team composition flexes as your commerce roadmap evolves.
3-8 engineers
6-month minimum
Scales with 30-day notice

Building AI-First eCommerce Foundations for the Businesses That Will Define the Next Decade. The brands investing in production-grade eCommerce engineering now won't be the ones explaining conversion drops, slow load times and replatforming bills two years from now.

eCommerce challenges look different across industries: the compliance posture, the catalogue complexity, the peak traffic profile and the integration landscape all change the engineering. These are the verticals where we've shipped eCommerce platforms in production and know what real commerce operations actually look like.

Honest answers to the questions every founder, CTO and head of eCommerce asks before they hire an eCommerce development company. If something isn't covered here, our solution architects will walk you through it on a discovery call, no sales pitch, no fluff.
Look beyond the platform logos on the website. The right eCommerce development company asks more questions than it answers in the first conversation: about your current conversion rate, your platform's technical debt, your peak traffic profile and what a slow checkout is actually costing you in abandoned revenue. Evaluate engineering depth in the discovery phase, transparency about trade-offs, platform-agnostic thinking and whether they push back constructively. Anyone who recommends Shopify before they've understood your integration requirements isn't the right partner.
End-to-end eCommerce development services cover platform strategy and selection, UX design and storefront engineering, custom platform development and theme creation, payment gateway integration, ERP and CRM connectivity, third-party API integration, performance and Core Web Vitals engineering, eCommerce SEO foundations, QA and load testing, launch support and post-launch optimisation. The best engagements also include a conversion and performance audit of your current platform before any development begins, because the decisions made in week one shape your commerce architecture for years.
A Shopify or WooCommerce store with custom theme and standard integrations: $15,000–$50,000. A mid-complexity build with custom functionality, ERP integration and performance engineering: $50,000-$150,000. A full enterprise commerce platform, marketplace or headless re-architecture: $150,000-$500,000+. Ongoing eCommerce support and optimization typically runs $3,000-$20,000 per month depending on platform complexity and roadmap scope. We provide detailed estimates after a discovery session. We won't give you a number before we can stand behind it.
A standard Shopify or WooCommerce store: 6-12 weeks. A mid-complexity custom build with integrations: 3-6 months. A full enterprise platform, marketplace or headless re-architecture: 6-12 months, executed in phases. We provide milestone-based timelines in writing before development begins and we plan release dates your trading calendar can actually live with.
Shopify for brands that need to launch fast with a clean, scalable foundation and don't need deep backend customisation. Magento / Adobe Commerce when B2B complexity, catalogue depth or multi-store requirements outgrow what simpler platforms handle gracefully. WooCommerce where the CMS and commerce need to share a codebase and the development team already owns the WordPress environment. nopCommerce for .NET enterprises with tight Microsoft stack integration requirements. Custom for businesses with commerce logic that no off-the-shelf platform was built to serve. We make the recommendation after understanding your business, not before.
AI-first eCommerce development means designing commerce architecture with AI as a structural layer, not a plugin. Personalisation engines that learn from behavioural data. Semantic search that understands customer intent. Demand forecasting that prevents stockouts on your highest-traffic days. LLM-powered support that resolves routine queries without a human agent. If your competitors are shipping these capabilities and your platform isn't, the conversion gap is measurable and growing. The stores built now with AI baked into the architecture won't need rebuilding when AI commerce becomes the baseline expectation.
Performance is an engineering discipline, not a plugin. We set Core Web Vitals targets before development begins, engineer them throughout and validate against them before every release. Image delivery through CDN and next-gen formats, server-side rendering and edge caching strategies, bundle splitting, database query optimisation, third-party script management and the kind of front-end performance discipline that keeps your LCP under 2.5 seconds on a real mobile connection rather than a gigabit fibre test environment.
Payment integrations are unforgiving. Failed transactions, double charges, missing webhooks, PCI compliance gaps every edge case has a direct revenue or regulatory consequence. We engineer payment integrations across Stripe, PayPal, Square, Adyen, Braintree and regional providers with idempotent transaction handling, webhook reliability engineering, PCI-DSS-aligned data flows and comprehensive testing against sandbox and live edge cases. The payment architecture earns your finance team's trust and survives real transaction volume without a war room.
Yes, that's a significant part of what we do. We conduct a migration audit first: current platform state, product catalogue structure, customer and order data, SEO URL architecture, third-party integrations and the accumulated customisation debt no one's documented. We give you an honest picture of what the migration involves and a clear plan for executing it without losing search rankings, customer data or transaction history. Magento 1 to Magento 2, WooCommerce to Shopify, custom to headless we've run them all.
Three models: Dedicated eCommerce Team (for long-term platform builds and evolving commerce roadmaps), Time & Material (for iterative development, discovery phases and scope that's still settling) and Fixed Cost (for well-scoped, budget-defined eCommerce projects). When you hire eCommerce developers from us, we recommend honestly based on your situation not based on which model is most profitable for us.
Yes. Managed eCommerce operations is one of our core offerings: 24/7 uptime monitoring, performance regression alerts, security patching, conversion funnel reporting, feature roadmap execution and quarterly commerce architecture reviews. You can hand over the operational load entirely or run it alongside your in-house team. SLAs are defined per engagement and reported on every month.
Marketplace architectures require a different engineering discipline from standard eCommerce builds. Vendor onboarding and verification flows, product catalogue management across sellers with different taxonomies, commission and revenue-split logic, dispute and returns workflows across multiple fulfilment relationships and the payment distribution architecture that moves the right amount to the right account at the right time. We've built marketplace platforms from the ground up and know where the complexity accumulates: vendor data quality, commission calculation edge cases and the support workflows that standard eCommerce platforms weren't built to handle.
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